I Bought a Cybertruck for My Business. After Receiving Threats, I Paid Over $400 to Teach My Staff Self-Defense
I bought a Cybertruck for my business to create buzz, boost marketing, and reflect a forward-thinking brand image. The electric vehicle’s futuristic design and association with innovation made it the perfect fit for our company’s identity. However, what started as a smart business investment quickly turned into an unexpected security concern. After driving it around and featuring it in promotions, we began receiving disturbing messages — threats, vandalism warnings, and online harassment.
The decision that I bought a Cybertruck for my business was originally meant to help with mobile advertising and outreach. It certainly turned heads, sparked curiosity, and even attracted new customers. But not everyone admired the choice. Some critics viewed the Cybertruck as a symbol of wealth or exclusivity, which triggered hostility. One day, an anonymous note was left on our windshield. After a few more aggressive incidents, we knew action was necessary.
That’s when I decided to invest in team safety. I spent over $400 on self-defense training for my employees to ensure they felt secure while using the vehicle or simply being near it. Since I bought a Cybertruck for my business, protecting staff became a top priority. The self-defense class taught practical techniques, situational awareness, and how to de-escalate tense encounters. The staff appreciated the move and said it made them feel respected and valued.
Now, I bought a Cybertruck for my business not just to turn heads, but to inspire conversations around innovation, safety, and team empowerment. We continue to use the vehicle in our outreach efforts — but we do so more mindfully, knowing the importance of balancing bold marketing with real-world risks.
Background information
The Cybertruck is an all electric pickup truck developed by Tesla and known for its futuristic angular design
Many businesses use unique vehicles like the Cybertruck for marketing purposes to attract attention and symbolize innovation
The individual featured in the story purchased a Cybertruck as part of a branding and promotional strategy for their business
After the vehicle was used in public and on social media the business received threatening messages and hostile reactions
The business owner reported physical notes and online harassment that prompted serious concern for employee safety
To respond the owner paid over 400 dollars for self defense training for staff members
The training included personal safety techniques and awareness strategies to handle potential threats
The Cybertruck continues to be used by the business but with enhanced safety protocols and situational planning
The story reflects both the benefits and challenges of using attention grabbing technology in a business context
The incident sparked internal conversations about risk management and the responsibility employers have in protecting staff